Your Employer Brand is a Superhero-Killing, Zombie-Making Machine

There is a lot of focus lately on employer branding. Marketing companies and consultants provide soundbites on the importance of a clear and strong employer brand that attracts talent. Tools and platforms are appearing daily offering to “orchestrate an exceptional candidate experience”. An Employer Brand isn’t a brand. An Employer Brand without a company process is like a Superhero eating Zombie.

The Superheroes vs Zombies Office Drama

Process Matters More than Brand

“Noise” or “Structure” Problem

Look Within for Solutions

Superhero Solutions

Duct Tape